So, unless you’ve been under a rock you know that Jay-Z is getting ready to drop a new CD, American Gangster, a musical interpretation of the film by the same same (starring Denzel Washington, Russel Crowe, Common, T.I., and RZA). Jay-Z is using this CD to return to his early days of emceeing about his life hustling on the street.

SOHH talked to the director of the video trailer for Jay’s first single “Blue Magic.” In the video, director Rik Cordero depicts an anonymous hustler moving product on the gritty streets.

“Based on that [description from Def Jam execs] I just updated that kind of concept and added a little spin to it from a young hustler’s perspective,” Cordero told SOHH. “It was totally like no permits, really renegade. The main kid was like an intern at Def Jam. The girls in the video were friends of one of the producers. It was put together really quickly.”

Although Hype Williams has shot the official video for “Blue Magic,” Cordero said he is “on call” for the mini-films that Def Jam plans to release for each song on American Gangster.

I think the video is a tight concept, especially for the subject matter of the song, album, and upcoming film. This is the type of advertising that I believe the music industry is destined to use more often to promote its newest records. Youtube and other Web 2.0 sites make it a lot less expensive to spread news about new product in a quick efficient way that will create that much needed buzz. What do you think about these type of viral music video advertisements.

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