So Mr. Z has been keeping busy building up his “brand”, following his comeback to the mic.  AllHipHop is reporting that Jay-Z is continuing to make his takeover of all media outlets.  This February, over 90 million viewers will see Jay-Z square off with former Miami Dolphins coach Don Shula in a new commercial for Bud Light.

Jay and Shula will engage in a chess-like high tech football game that uses holographic imagery. The Bud spot is part of Jay-Z’s new partnership with St. Louis-based brewer Anheuser-Busch, which was announced in Oct. 2006.

The rapper, born Shawn Carter, is co-brand director for Budweiser Select and works with the company on marketing programs and advertising development. The NFL’s Superbowl, which is the most watched media event of the year, will be broadcast on CBS on Feb. 4 at 6 p.m., live from Dolphin Stadium in Miami Gardens, FL.

This year, the Indianapolis Colts will face the Chicago Bears in a landmark game, which will feature not just one, but two African-American head coaches competing for the NFL championship for the first time in history.

Meanwhile, a new Nationwide Mutual Insurance Superbowl ad which features Kevin Federline dreaming of being a rapper while working in a fast food restaurant may be boycotted by the National Restaurant Association (hopefully this will see the light of day!).