According to Allhiphop,

Hip-Hop legend DMC will hold a press conference on Monday (May 12) to announce a new partnership with Children’s Aid and Family Services, a Paramus, New Jersey based non-profit organization serving children in the state’s foster care/adoption system.

DMC will serve as the face of CAFS’s new “It’s Cool to Care” campaign, helping to raise awareness and encourage adults to make a difference in the lives of adoptive and foster children.

DMC (Darryl McDaniels), of Run DMC fame, will also take on a mentoring role lives of kids who are waiting to be reunited with their families or waiting to be taken into new families.

DMC has taken on the personal agenda of championing foster children since 2000, when his parents revealed that he was adopted, as he gathered information for his autobiography. And in 2007, DMC released the Emmy Award winning DMC: My Adoption Journey, a VH1-produced documentary that gave viewers a look into the rapper’s quest to discover his birth origins.